The Internet has now become an integral part of our everyday life, and from simple means of information and entertainment has become very important also in the business sphere. Today, every company seeking success must use the Internet: attracting new customers and investors through digital is a winning choice.

At the beginning of 2017, a ranking of the most successful Italian companies on the web at the Reputation Manager initiative was created; factors considered were the presence on social networks, content quality, indexing on search engines and communication skills. This is a very excellent initiative, which should be replicated as soon as possible from other countries at European and world level.

At the top of the podium, we find Mediaset, present on the web and above all on social media, both with official and corporate pages; Another note of merit is watching video online and climbing to Google’s SERP.

Following is Pirelli & C. S.p.a., who has invested particularly in the field of digital communication and marketing in the last five years, starting from LinkedIn, through Facebook, until reaching Youtube; every channel is very active and constantly updated with products, races in which Pirelli is sponsors and career opportunities. The company also uses socials to allow the majority of people and investors about its future in the stock market, which is scheduled for the fourth quarter of 2017 (for more information, please read Pirelli’s IPO on CNBC, IPO Pirelli on the official website and on Tyrepress).

IPO Pirelli, latest

Times are maturing for what, according to experts, will be the IPO of the year. We are talking about the Pirelli IPO, an initial stock market listing worth over billions of dollars. There are already so many professional investors who have been interested in this listing, thanks to the fact that Pirelli reports growth ahead of IPO and that the Italian company will decide on the size and price of the listing of Pirelli IPO of its own business according to the terms of the prospectus.

Enel and FCA Group

Third place for Enel, which offers on its site an interesting insight into corporate ethics and how it operates, with a focus on business relations and environmental sustainability. You can also manage your contract online or activate a new contract.

Excellent results also for the FCA group, fourth in the high level of consumer engagement; The company constantly stimulates fancy and dialogue with its customers through projects such as “500 wantsyou”, inviting users to create their own ideal Fiat 500.

Fifth and well-deserved place for Telecom, who has long been batting for cyber-ethics, plagiarism, piracy and online bullying, becoming the flag of a secure digital culture.